Growing trend to wear lingerie outside sends nipple tassel sales soaring

Mar 12th, 2010 | Category: Clothing
Lee Mill, Devon – UK lingerie retailer Wickedelic Lingerie has announced a dramatic surge in the sales of nipple covers.

The Devon-based company reported a 20 per cent increase in online sales of nipple tassels in the six weeks to February 20, compared with the previous six weeks.

Nick Gibbens, Wickedelic Lingerie Web Manager, has attributed the bumper sales to top celebrities, who are increasingly wearing underwear as “outerwear”

He said: “Sexy items normally only seen in the bedroom such as corsets, suspenders and lace bodies are regularly being worn by top pop stars Lily Allen, Lady Gaga, and Rihanna in place of traditional tops.

“This has led to more women purchasing see-through garments, and because they want to wear them in public, they have been investing in nipple tassels.”

Wickedelic Lingerie stocks a wide range of cheap nipple shields, nipple tassles and nipple covers, with prices starting from just £10.

To view their collection, visit

- Ends -

Notes to editors

For more information, product samples and images, contact:
Nick Gibbens
Web and PR Manager
Wickedelic Lingerie
Global House,
Richmond Place,
Lee Mill
PL21 9RL
Phone: 0871 871 0040

About Wickedelic Lingerie:
Wickedelic Lingerie is one the UK’s largest retailers of cheap sexy underwear. The company features quality brands, such as Livia Corsetti. Anais, Chilirose and Veneziana, in a variety of sizes and styles. Its range of ladies lingerie includes basques, corsets, hosiery, sexy nightwear, bra sets, PVC lingerie and classic lingerie. The new expanded range also consists of nipple tassels, nipple covers and nipple shields.

Wickedelic Lingerie


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